How can I make my offer more premium? What codes should I adopt? How can I ensure that all my touchpoints and my entire strategy move upmarket? Co-reflection to improve the quality of your products or services and the whole customer experience, from the first interaction to after-sales, while respecting your history and DNA. Positioning Management: working on your brand's image in the luxury market. This includes communication, pricing, creating a prestigious image and team training, in collaboration with external suppliers.