The founder

Sophie Naca
Founder of AYIN

Born into a family of milliners and tailors, I remember playing for hours in my grandmother's store. Fabrics, textures, colours, lace, silk, braids, sequins... Naturally, this passion for the "beautiful" was born: couture, jewellery, leather goods, photography, modern art, perfumes, cosmetics, architecture... The quest for excellence, the detail that makes the difference, the vision… inspire me. My second passion comes from my father. My grandfather used to tell us about life in Eastern Europe, his travels and adventures... I hear different languages spoken, I enjoy another culture... I open my mind and I only have one desire: to discover the world! My brand management experience of over 14 years has enabled me to reconcile these two passions: I've worked for luxury brands where high standards are crucial in various operational and strategic roles. I had the opportunity to develop these brands in different markets, in Europe and the Middle East. Brands, strategy, marketing, team management, business development, analysis of figures, creativity, the excitement of prospering, gaining market shares, managing an account... I'm enthusiastic about the day-to-day life of a company, I enjoy witnessing brands develop, retailers grow, teams take pride in their achievements, and I'm happy to put this experience at your service.