11 June 2024

Armani Beauty and the conquest of the Netherlands.

Armani Beauty, a cosmetics brand born in Italy and licensed to couture wanted to develop in the Benelux, mainly in the Netherlands market where the brand was not performing up to the standard of the Belgian one (#5 in Belgium and #11 in the Netherlands).
Sales ArgumentationStrategy ImplementationPremiumisationDevelopment StrategyBrand Strategy
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22 April 2024

The integration of Mugler and the launch of Angel Nova.

Following its purchase from the Clarins group, the Mugler brand needed to be integrated into the couture fragrances brands portfolio. AYIN will set up its brand strategy and strategy implementation service.
Strategy ImplementationBrand Strategy
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