11 June 2024

Armani Beauty and the conquest of the Netherlands.

Armani Beauty, a cosmetics brand born in Italy and licensed to couture wanted to develop in the Benelux, mainly in the Netherlands market where the brand was not performing up to the standard of the Belgian one (#5 in Belgium and #11 in the Netherlands).
Sales ArgumentationStrategy ImplementationPremiumisationDevelopment StrategyBrand Strategy
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17 March 2024

The return of the Helena Rubinstein brand to strategic airports in the Middle East.

Helena Rubinstein, a premium skincare brand, returns to strong growth in Asia. Travel Retail Europe and Middle East, which benefits from a strong presence among the Asian passengers, wants to take advantage of this momentum to improve the brand's performance, after a few difficult years.
Sales ArgumentationStrategy ImplementationExport and InternationalisationDevelopment Strategy
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