11 June 2024

Armani Beauty and the conquest of the Netherlands.

Armani Beauty, a cosmetics brand born in Italy and licensed to couture wanted to develop in the Benelux, mainly in the Netherlands market where the brand was not performing up to the standard of the Belgian one (#5 in Belgium and #11 in the Netherlands).
Sales ArgumentationStrategy ImplementationPremiumisationDevelopment StrategyBrand Strategy
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22 April 2024

The integration of Mugler and the launch of Angel Nova.

Following its purchase from the Clarins group, the Mugler brand needed to be integrated into the couture fragrances brands portfolio. AYIN will set up its brand strategy and strategy implementation service.
Strategy ImplementationBrand Strategy
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17 March 2024

The return of the Helena Rubinstein brand to strategic airports in the Middle East.

Helena Rubinstein, a premium skincare brand, returns to strong growth in Asia. Travel Retail Europe and Middle East, which benefits from a strong presence among the Asian passengers, wants to take advantage of this momentum to improve the brand's performance, after a few difficult years.
Sales ArgumentationStrategy ImplementationExport and InternationalisationDevelopment Strategy
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29 February 2024

If strategy is so important, why don't we make time for it?

96% of the leaders questioned said they lacked time for strategic thinking*. We are all oppressed by meetings and overwhelmed by emails (126 per day on average, according to an analysis by the Radicati Group), but how can we explain such a gap between stated goals and actions?
Inspiration
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