"If the why is powerfull,
the how is easy."

Jim Rohn

AYIN

Envision Your Business

Because every authentic creation deserves to shine, AYIN makes brands stand out and grow in local and international markets. AYIN means "vision", AYIN encourages you to see beyond the present moment, AYIN invites you to ask yourself questions in order to progress. AYIN's mission is to bring clarity to companies and brands about their identity, vision, goals and strategy, locally or internationally, to help them thrive. Who are they? Where are they going, and how will they achieve their goals? Brand and development strategies are accomplished when they are put into practice, translated into figures, achievements and transformations. We want the work we start together to have a real impact on your business and performance, both internally and externally, on your company culture and your financial results. We make it a point of honor to ensure that each of our services enables you to deliver a concrete and useful tool. We help you set up simple performance impact monitoring systems. AYIN's values are boldness, respect, quality and simplicity. They are evident throughout your long-term support. The AYIN method is unique, personalized, inclusive and simple. It combines creativity and data analysis, and is based on the agile principles of co-reflection, collective intelligence and co-development, to ensure that ideas emerge and strategies are built that are relevant to you, your market and your constraints. Above all, AYIN offers expertise in luxury goods, fashion, cosmetics and brand management, with a global reach in Europe, the Middle East and Africa. AYIN also means "eye", and working together on the future of your brand with AYIN is sure to bring you fresh ideas and new perspectives. Are you ready? We look forward to discussing your needs!

Positioning

How can I stand out from the crowd? What do I want to convey? What do I want to communicate? Who do I want to reach? And why?

Development

How can I grow and accelerate? What can I do to take my business to the next level? What goals should I set? How can I achieve them? Where should I invest? How quickly? What are the potential growth drivers?

Implementation

What are the priorities? How can I share my objectives with my team? How can I track progress? How should I delegate, and to whom? Which supplier should I choose?

Premiumisation

How can I make my offer more premium? What codes should I adopt? How can I ensure that all my touchpoints and my entire strategy move upmarket?

Sales Speech

How can I sell my offer effectively? What are my strengths? How can I highlight them?

International Expansion

Which markets should be given priority for export? What are customers' habits? Which distributors should I approach? What aspects of my brand identity are relevant to the targeted market?

Market Study

What are my clients’ needs? What untapped opportunities are available? How can I better understand my market, my clients, and my competitors?

Conferences and training

Face-to-face or online, à la carte training courses offered in brand strategy, development and premiumisation. The courses combine inspiration, practical case studies and a guide to the questions you need to ask yourself so that you can easily apply them to your own business.
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