"If the why is powerfull,
the how is easy."

Jim Rohn

AYIN

Envision Your Business

AYIN means "vision", AYIN encourages you to see beyond the present moment, AYIN invites you to ask yourself questions in order to progress. AYIN's mission is to bring clarity to companies and brands about their identity, vision, goals and strategy, locally or internationally, to help them thrive. Who are they? Where are they going, and how will they achieve their goals? Brand and development strategies are accomplished when they are put into practice, translated into figures, achievements and transformations. We want the work we start together to have a real impact on your business and performance, both internally and externally, on your company culture and your financial results. We make it a point of honor to ensure that each of our services enables you to deliver a concrete and useful tool. We help you set up simple performance impact monitoring systems. AYIN's values are boldness, respect, quality and simplicity. They are evident throughout your long-term support. The AYIN method is unique, personalized, inclusive and simple. It combines creativity and data analysis, and is based on the agile principles of co-reflection, collective intelligence and co-development, to ensure that ideas emerge and strategies are built that are relevant to you, your market and your constraints. Above all, AYIN offers expertise in luxury goods, fashion, cosmetics and brand management, with a global reach in Europe, the Middle East and Africa. AYIN also means "eye", and working together on the future of your brand with AYIN is sure to bring you fresh ideas and new perspectives. Are you ready? We look forward to discussing your needs!

Brand Strategy

How can I stand out from the crowd? What do I want to convey? What do I want to communicate? Who do I want to reach? And why?

Development Strategy

How can I grow and accelerate? What can I do to take my business to the next level? What goals should I set? How can I achieve them? Where should I invest? How quickly? What are the potential growth drivers?

Strategy Implementation

What are my priorities? How can I share my objectives with my team? How do I monitor progress? How do I delegate? To whom do I delegate? Who should I contact? Which supplier? How to brief?

Premiumisation

How can I make my offer more premium? What codes should I adopt? How can I ensure that all my touchpoints and my entire strategy move upmarket?

Sales Argumentation

How can I sell my offer effectively? What are my strengths? How can I highlight them?

Export and Internationalisation

Which markets should be given priority for export? What are customers' habits? Which distributors should I approach? What aspects of my brand identity are relevant to the targeted market?

Training

Face-to-face or online, à la carte training courses offered in brand strategy, development and premiumisation. The courses combine inspiration, practical case studies and a guide to the questions you need to ask yourself so that you can easily apply them to your own business.
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